We are getting closer to our 5th anniversary at our church ministry position. After 20 years of being in ministry (16 years married) this is our first 5 years in the role of lead pastor. It’s been an amazing 5 years and I’d like to share some lessons I’ve learned so far. This would be lesson 2 of 5… You can read lesson 1 here
#1. Grow where you’re planted. Don’t wait to change towns, jobs, or neighborhoods.
Network! Network! Network!Evangelize! Evangelize! Evangelize!
Advertise! Advertise! Advertise!
Advertise! Advertise! Advertise!
If you find yourself in a small town pastoring (or pastor wifing) a small church you will need to spend at the very LEAST 80% of your time meeting new people, introducing them to the church, and figuring out your new town. This comes in all kinds of forms. But after 5 years, and I’m so glad we learned this early… you basically need to fall in love with your town.
We dove right in. It wasn’t hard, we were new so everyone knew we had to be “those people who moved into that one house” or “You’re not from around here, where do you live?” After a week of being here my kids were so used to hearing people approach us to meet the “newcomers” that my older son asked us if we were famous. HA!
We signed our kids up for sports right away, we introduced ourselves wherever we went, we friended as many as we could on facebook and we jumped right in serving our community. This was easier for me than it was my husband. But he’s doing much better. Now he has a part (very part) time job where he can meet even more in our community. Not just to grow our church, although we’d LOVE for everyone we meet to come to our church… but because we love our town. We are aware that there are other great churches in town, but we care more that people feel loved and can trust us and our church.
Coming into a small community where people remember every bad thing that has ever happened, means they remember previous pastors to churches… even if they are previous, previous, previous pastors. This can work against you, so it’s important to build your own relationships and try to build trust. Our desire isn’t just to get people to attend Crossroads Church, but our #1 goal is to reach out and introduce as many as possible to Jesus Christ. Once that became our #1 goal, relationships took on a new shape.
Networking the church is important… if you need anything, you need to know the church exists, where it is, and what to expect from us.
Advertising is beneficial. For those who still haven’t chosen a church (or for those who need a change), seeing what the church offers is a huge benefit.
But evangelizing… that’s the key. There are hurting people, and there are many people who need a church community to support them, and when you are loving, friendly, and genuine, you show them the Christ in you. No pastor is perfect. But when you decide to live a life of evangelism, you change the way you think. Everyone you come in contact with is a chance to share Jesus. As Jesus lives in us, He can overflow on to others as well. When you make it a goal to grow the Kingdom of God and not just your church, you stop pastoring the church, and start pastoring (or pastor wifing) the town. The more you love the town, the easier that becomes. And oh do we love the people of our town!
Myth: Only Pastors are called to evangelize
Of course, nothing could be further from the truth. Each and every believer is called to “Go into all the world and preach the Good News to everyone.” No believer is exempt from this. Sometimes you evangelize through the love you have for your co-workers, neighbors, family members. Sometimes you have to be bold and come out and tell them about the love of Jesus for them. How can people have faith in the Lord and ask him to save them, if they have never heard about him? And how can they hear, unless someone tells them? (Romans 10:14) It is not the sole responsibility of the pastor to grow the church.
In our experience, many that come to the church are actually invited by a friend who enjoys the church. I invite 3-5 people a week. Not that I’m trying to meet a quota, I just believe with everything within me that our church is amazing, and the importance of Church is huge! In 5 years, 3 people have come because of my invitation… that’s about 3 out of 1000 invitations… That’s .3% (do you see the decimal point?) But if all the current church members invited their friends, we could double our influence in a fraction of the time (don’t make me do all the math… we’re on summer vacation over here!) People are more likely to come if you invite them to come sit by you. Sometimes getting an invite from the pastor or pastor’s wife is more intimidating, and comes across less authentic (although, I promise all my invites are authentic). You can make such an impact just by inviting, it’s a very small step in the evangelistic process.
Let’s work together. Let’s love them and show them the Jesus we serve! You don’t have to stand in the pulpit to do it, (or be married to the one that does). We can all evangelize (share the salvation given through Jesus Christ).
If you are reading this, I’d like to invite you to join us for Church THIS Sunday. I think it’s time you either come to meet us, or accept my invite! I’ll save you a seat!
Services at Crossroads are every Sunday at 10am.
If you are not in our area, I can find you a church where you are, just email me at email@example.com
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